Case Study

Direct-to-patient scheduling for modern healthcare systems

We designed and built a patient-facing scheduling platform that allows individuals to book care directly from a health system's website - surfacing real-time availability, provider information, and care options while integrating seamlessly with existing clinical systems.


Managing access to care at scale is a complex coordination problem. Patients expect the same immediacy and clarity they experience in other digital services, while healthcare systems must operate within strict clinical, operational, and regulatory constraints.

The opportunity was not simply to expose appointment slots online, but to reduce friction at the moment patients decide to seek care. By making availability transparent and scheduling intuitive, the system could improve access while reducing administrative burden.

That shift required a platform designed for trust, accuracy, and real-time decision-making.

Designing scheduling around patient intent

Patients arrive with different needs - routine visits, urgent concerns, or immediate care. The system needed to adapt to intent rather than forcing every user through the same path.

We designed the scheduling experience to surface the most relevant options based on timing, care type, and provider availability, allowing patients to quickly understand where and how they could be seen.

Integrating with live clinical systems

Behind the interface, scheduling data had to remain accurate, secure, and synchronized with existing healthcare infrastructure.

The platform interfaces directly with Epic health systems for appointment availability, patient identification, and scheduling actions. This ensured that every booking reflected real-time capacity while respecting clinical rules and system-of-record constraints.

Encouraging timely and appropriate care

Beyond basic scheduling, the system was designed to guide patients toward care options that matched urgency and availability.

We developed features that promote same-day and immediate care when appropriate—helping patients get seen sooner while improving utilization across the system. These flows balance patient convenience with operational realities, reducing delays and unnecessary follow-ups.

Turning access into a system-wide advantage

By combining real-time availability with thoughtful experience design, the platform helps health systems improve access without increasing operational complexity.

Patients get care faster. Staff spend less time on manual scheduling. Providers see better-aligned visits. The system works because it respects both sides of the experience.

This project reflects our belief that healthcare technology should make critical decisions easier—not harder. When systems are designed around intent and clarity, access to care becomes a strength rather than a bottleneck.

Care access works best when systems meet patients where they are.

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